Metal Roofings Lowes is planning to use sound to boost sales of its metal roofing products, a move that will likely fuel debate over whether the company should be required to pay royalties to music labels that use its products.
Metal Roofing, the largest manufacturer of metal roofings in the United States, has been selling its products in retail stores and on its website since 2011.
The company’s music-related sales have fallen dramatically over the past decade, falling more than 60% in 2017, according to the company’s latest quarterly report.
In a filing with the Securities and Exchange Commission last week, Metal Roofers said it expects to generate $2.3 million in new revenue this year, $3.3 with additional gross margins of 10%.
Metal Roofer said it intends to use these new sales to “enhance the sound quality of our products.”
According to Metal Roofs, its metal products include flooring, floor covers, roofing panels, and tile.
Metal Roof has said that the noise of its products can boost sales, which has prompted a backlash from some music companies.
Metal roofing manufacturers such as J&M Metal Roof, Fuse Metal Roof and Lazy Gazing have also come under fire.
The companies said that metal roof covers that were used in the installation of their products can reduce the noise and provide a more quiet interior.
Metal roofing companies, including J&m Metal Roof in Florida and Fuse and Lazer in Georgia, have been seeking to change their policies to comply with the Fair Labor Standards Act.
In its filing with regulators, Metal said it plans “to increase its sales and margins through improved product sound levels and sound enhancement.”
The company also said it would continue to increase its “sound quality” by using “new materials, techniques and technologies to improve the sound levels in its products.”
“We intend to use this opportunity to expand our sound-enhancing product portfolio, which includes new technologies and technologies that can enhance the sound of our metal roof products,” the filing said.
“We believe that this new technology will increase our sales and earnings and provide additional benefit to our customers.”
Metal Roof said it has been a long-time proponent of the use of sound in its product line, which it said would increase its revenue and profits.
In 2016, Metal posted a quarterly loss of $3 million, but in the subsequent three quarters it said it had managed to return to profitability.
It posted its second-largest quarterly loss ever in 2017 with a loss of more than $3 billion.
In 2017, Metal sold about $2 billion worth of products, including $2 million worth of roofing material, $500,000 worth of tiles, $250,000 of tile, and $500 worth of flooring.